Thailand Knowledge Park (TK park) organised “Jang Kerd Fest 2015”, a creative campaign developed from “Jang Kerd”project, initiated with an aim to provide stage for Thai youth to pursue their dreams, on Saturday 17, October2015 at Dazzle Zone, 8th Floor, Central World. This campaign comprises a series of intensive workshops led by professionals and experts from various fields who share their hands-on experience and help the campaign’s participants to improve their skills and create quality works.
The “Jang Kerd Fest 2015” allows young generation to acquire knowledge and build understanding through working together. The participants have chances to work closely with professionals from each field in intensive workshops comprising TK Young Writer 2015, TK band 6, TK Digital Content and TK Marketer, among others. This year the last comes with the theme “Young Arn Yu” — meaning keep reading.
Asarin Nonthihathai, TK park’s Head of Activity Department, said: “Jang Kerd Fest 2015 is our important campaign that has been run for many consecutive years. It provides trainings and workshops for teenagers who have dream on becoming writers, musicians, digital content experts and marketers. The main objective is to develop the participants’ potential and skills through out-of-classroom learning.
Some students may not interested in what they’ve learned at school and question if they can choose another career path. This campaign provides them an opportunity to try and if they are good enough, a stage to shine. By participating in real working situations, they will be able to find their own path that will lead them to their dream career.
Jang Kerd Fest 2015 was organised from 17-18 October 2015 to showcase the works of these young talents. The event was divided into two parts — the showcase and the meet-and-greet session. The second featured professionals from various fields who be there to provide consultation and exchange working experience with interested youngsters.”
“TK Young Writer 2015”, held at Suansilbandinn Resort, Ratchaburi, is writing workshop aiming to enhance the participants’ writing skills under the theme “Magazine Makers”. In this campaign, the participants must create content that match the magazine’s target group within the given deadline. Judging panel includes popular writers such as Wip Burapadecha, Chakkraphan Kwanmongkol and Jiraporn Wiwa, who also provide coaching for the young writers. Participants are divided into three groups, each of which have one month period to produce a magazine. This is the first step for the young to enter writing career as well as an effort to deliver “quality literature” to Thailand’s reading market.
“TK Band 6” allows teenage music lovers to learn about music production process and improve their musical skills. This project is not limited to aspirant musicians and singers but open to amateur songwriters, performance designers, and concert managers as well. The workshop is led by Su Boonliang and joined by skilful musician, songwriter and behind-the-scene professionals. After four month of training, the participants will produce their own album entitled “Now and Then” to be sold in market. This is definitely a ticket to professional music career.
“TK Digital Content” invites senior students who are about to graduate in 2015 and interested persons to join three-month animation workshop in which participants can work closely with professionals from Thailand’s leading production houses. In this campaign, participants are divided into six groups andgiven different tasks depending on their interest and expertise. The workshop is led by six animation experts from 10 leading companies including Kantana Animation Studio, Tomogram Studio, Yggdrazil Group, Vithita Animation, among others.
This campaign is a golden opportunity for interested persons to exchange experience with professional animation creators. It also plays a key role in driving the country’s digital content industry to be on par with world’s standard by producing young potential animators for the industry.
“TK Marketer”, coming with the theme “Young Arn Yu”, poses a question on how to revive our libraries. Participants must create a marketing plan that hit the target market. Six teams of 30 youngsters from around the country are taught by marketing gurus in a workshop designed to improve their practical skills and analytical skills. After three month of training, they are about to create a successful marketing plan to encourage the young to read and learn more. This activity aims to create a friendly reading and learning atmosphere through fun-filled marketing strategies in order to promote reading habits among Thai youth.
Asarin Nonthihathai, TK park’s Head of Activity Department,said that the result of each campaign is obviously successful, especially the youth’s learning process development. This campaign aims to promote learning habits by allowing participants to explore the career path that suit their interest, not by pushing them to compete with others. Once they’ve found their own path, they will find the way to grow further, or else they can choose to do what they love as a part-time job.
“We want to provide chances for the youth to find themselves through creative activities. TK Band is open for everyone who is passionate for music, not only for music students or singers. Our participants came from various backgrounds including medical school, veterinarian school, economic school, for example. By attending this campaign, the participants can try their hands at everything they need to know whether it is song writing or concert managing. One of our participants came from Faculty of Education. He applies what he has learned to his class by writing songs to help children understand math lessons better.
The TK Young Writer, organised for six consecutive years, also provides a real arena for writing enthusiasts. After the workshop, the participants will join TK park’s team to create concept and produce bi-monthly “Read Me” magazine under the editor’s mentorship. The campaign has proven itself a success with some participants from last year’s campaigns working in the industry now.
Our campaign doesn’t focus on competition. We want to see our youth learn and keep improving themselves so they can fulfil their dream. Wining is not the most important.”, concluded Asarin.